Looking for ways to grow your business without working 80-hour weeks?
Get people excited to work with you? And impress clients in your pajamas?
Then you're gonna love my blog.The Categories
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The Categories ⟡
If You're Not Hitting Your Revenue Goals, Start With Your Website
If you’re not hitting your revenue goals this year, the problem might not be your offers, pricing, or marketing. Your website could be losing potential leads without you realizing it. Here are seven signs your website may be holding your business back and what to look at before you change anything else.
What Makes Someone Trust Your Business From Your Website?
People don't hire businesses they don't trust. In this post, you'll learn how your website can build credibility before you ever get on a call through visual proof, helpful content, and personal connection that makes choosing your business feel like an easy decision.
The Questions Your Website Should Answer Before Anyone Gets on a Call With You
Your website should answer your potential clients' biggest questions long before they ever book a discovery call. Learn the five questions every strategic website should answer to build trust, attract the right-fit clients, and create discovery calls that focus on moving forward instead of filling in the gaps.
What AI Gets Wrong About Websites
AI can build a website in hours, but it can't build a strategy. A beautiful site means very little if it doesn't guide visitors toward becoming clients. In this post, we'll break down what AI gets right, where it falls short, and why human strategy is still the key to creating a website that builds trust, communicates your value, and converts.
Letting Go of DIY Is One of the Biggest Growth Shifts in Business
For a long time, I wore doing everything myself like a badge of honor. I thought being capable meant I should keep handling every task in my business. What I eventually learned is that growth doesn't come from doing more. It comes from knowing what to let go of. This is what changed when I stopped trying to do it all myself.
The Most Overlooked Page On Your Website (That Can Increase Conversions)
Most service providers spend so much time focusing on getting people to click a button that they never stop to think about what happens after the click. But the thank you page is one of the most important moments on your website because your visitor has already taken action. Learn the three thank you pages every service provider should have and how to use them to build trust, set expectations, and encourage the next step.
Why Your Website Needs to Convert Before You Run Paid Ads
Running paid ads before your website is ready can turn marketing dollars into missed opportunities. More traffic doesn't automatically mean more leads, especially if visitors aren't sure what to do when they land on your site. In this blog, you'll learn why website conversion should come before ad spend, how to identify hidden friction points, and the simple metrics that reveal whether your website is actually prepared to turn traffic into inquiries, bookings, and sales.
What Building 33 Websites Taught Me About How Service Providers Should Structure Their Booking Page
After building 33 websites in the last year, one thing has become incredibly clear: most service providers are overlooking one of the most important pages on their website — the booking page. In this post, I break down the two most common booking page structures, how to know which one fits your business best, and the overlooked thank you page strategy that can help build trust before the call even begins.
Want More Traffic to Your Squarespace Site? Start With This SEO Checklist
If you’ve been thinking you just need more traffic to your website, this might be the mindset shift you didn’t know you needed. Because more traffic only works if your website is actually set up to be found. In this post, I’m breaking down a simple, no-fluff Squarespace SEO checklist so you can start showing up on Google, building trust, and turning your website into something that actually works for your business.
5 Website Design Lessons That Actually Help Your Site Convert (Part 2)
Your website doesn’t need more design—it needs more clarity. These 5 design lessons will show you how small, strategic changes can lead to better conversions and better clients.
8 Squarespace Website Mistakes That Are Costing You Clients (And How to Fix Them)
Your website might look good, but that doesn’t mean it’s working. Here are 8 common Squarespace mistakes that could be costing you clients, and how to fix them.
4 Questions Your Website Homepage Should Answer
Your website’s homepage can make or break it when it comes to whether someone sticks around or not. Answer these 4 questions on your homepage to draw in your website visitors and kick confusion to the curb.
Why Squarespace?
Are you considering using Squarespace for your small business? Then this is the perfect post for you. Join me to discover the benefits behind Squarespace and why I can work for your business needs.
Have We Met?I’m Katie—
The website designer for female service providers who love their business but hate their website.
I help female service providers by designing Squarespace websites that book clients and look amazing doing it.
It’s called The Signature Site.
It’s built to give you an affordable, polished website that helps you show up confidently, charge what your work is worth, and feel like the legit business owner you are.
Check Out The Signature Site
The only website design service built for where you are, made to get you where you want to be.
I do one thing, and I do it really, really well. The Signature Site is built exclusively for female service providers looking for an affordable, high-quality website that moves their business forward.elf.

