Looking for ways to grow your business without working 80-hour weeks? Get people excited to work with you? And impress clients in your pajamas?
Then you're gonna love my blog.
The Categories
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The Categories ⟡
5 Website Design Lessons That Actually Help Your Site Convert (Part 2)
Your website doesn’t need more design—it needs more clarity. These 5 design lessons will show you how small, strategic changes can lead to better conversions and better clients.
8 Squarespace Website Mistakes That Are Costing You Clients (And How to Fix Them)
Your website might look good, but that doesn’t mean it’s working. Here are 8 common Squarespace mistakes that could be costing you clients, and how to fix them.
Why High-Quality Photos Are Essential for Small Business Websites
Are the photos on your website doing your business justice—or are they holding you back? High-quality, professional photos can be the difference between blending in and standing out. They build trust, connect with your audience, and create a lasting first impression that turns visitors into loyal clients.
In this blog, we’ll uncover why polished visuals are essential for your online presence, the real impact they have on your business growth, and how even a few professional photos can elevate your website. Ready to see the difference?
Empower Your Brand with a Personality-Driven Website
Are you frustrated with a website that doesn’t reflect your unique personality? In today’s digital landscape, your online presence is crucial for attracting and engaging clients. This post explores the importance of investing in a personality-driven design that not only alleviates the stress of a lackluster site but also builds authentic connections with your audience. We’ll debunk common misconceptions about custom design, highlight when a simple website might suffice, and share success stories that demonstrate the transformative power of a well-designed site. Discover how to elevate your brand and set yourself up for success in 2025!
5 Reasons Email Marketing is Important for Small Business
91% of consumers check their email at least once daily and are 6x more likely to see your email than your social media post. Find out the 5 reasons email marketing is a game-changer for your small business.
How to Create a Brand Style Guide For Your Business (And WHY You Need One)
Learn what a brand style guide is and how it will keep your brand visually consistent and cohesive, leading to a recognizable brand. Walk away from this blog post with a free resource so you can start building your brand style guide today.
4 Website Design Myths And The TRUTH Behind Them
The real truth from a website designer: Your website's success or failure isn't strictly due to its design.
You have to have eyeballs on your website in order for it to convert leads to sales. So, while it is important, it's not the most important thing.
What Your Website and My Morning Coffee Have In Common
Does this sound familiar? You DIYed your website when you started your business, but as time has passed, you aren't loving it anymore. Maybe it's because you want more leads or higher-paying clients.
Or maybe it's because you've worked on it so much for so long that you're just plain tired of it.
Either way, in this blog post, you’ll learn whether you’ve outgrown your DIYed website design and if it’s time to hire a professional to level up your website to match your goals.
Email Marketing Is Like Your Website’s BFF - Here’s Why
Your email marketing and website are two long-lost besties your business needs back together. In this post you will learn to harness the power of both in your business and how to integrate them into your growth strategy.
Why Client Testimonials Are A MUST For Your Website (And How To Generate Better Ones)
Client testimonials are vital for your business's success, but have you considered their role in converting prospects into customers on your website? Let’s explore why you need them and how you can start generating better testimonials with strategic client testimonial questions.
Why a Website Should Be Your #1 Business Priority in 2024
Your website is vital to the success of your business in 2024. 97% of consumers go searching on Google to find a product or service they are looking for. Gone are the days of relying on word-of-mouth recommendations.
The 411 on Website CTA’s: What They Are, Why You Need Them, And Where They Should Go
Using call-to-action’s strategically throughout your website is imporant yet tricky. In this blog post, you will learn everything you need to know about them with examples to use on your website today.
4 Questions Your Website Homepage Should Answer
Your website’s homepage can make or break it when it comes to whether someone sticks around or not. Answer these 4 questions on your homepage to draw in your website visitors and kick confusion to the curb.
The 3 things you need to prepare before your website redesign.
3 things you can start prepping now before you work with a web designer.
Have We Met?
I’m Katie—
The website designer for female service providers who love their business but hate their website.
I help female service providers by designing Squarespace websites that book clients and look amazing doing it.
It’s called The Signature Site.
It’s built to give you an affordable, polished website that helps you show up confidently, charge what your work is worth, and feel like the legit business owner you are.
Check Out The Signature Site
The only website design service built for where you are, made to get you where you want to be.
I do one thing, and I do it really, really well. The Signature Site is built exclusively for female service providers looking for an affordable, high-quality website that moves their business forward.