Looking for ways to grow your business without working 80-hour weeks?
Get people excited to work with you? And impress clients in your pajamas?
Then you're gonna love my blog.The Categories
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The Categories ⟡
The Business Decision That Changed Everything
A lot of “all in” moments look confident from the outside. But the truth is, the decisions that change everything are usually made in the middle of uncertainty, fear, and messy, real-life circumstances. In this post, I’m sharing the story behind the moment that led me to leave my 9–5, invest $30,000 into my business, and fully commit to building Emberlyn.
5 Signs Your Website Needs a Redesign
Is your website outdated, cluttered, or no longer reflecting your business? In this post, I’m sharing 5 clear signs it may be time for a website redesign—from cringing when someone asks for your URL to relying only on referrals and DMs for leads. Learn how to tell if your website is helping your business grow or quietly holding it back.
Behind the Scenes of My Website Design Process (And Why the “Homework” Matters)
In this behind-the-scenes look at my website design process, I explain why the real success of a high-converting website starts long before colors, fonts, or layouts are chosen. Most DIY websites eventually stop working because they lack strategy, clear messaging, and intentional customer journeys. That’s why every custom website project begins with the “homework” phase—focusing on your offers, goals, copy, and business direction. With a guided client portal, structured prework, and a strategic kickoff call, the process is designed to turn your website into a tool that brings in inquiries and revenue, not just something that looks nice.
Want More Traffic to Your Squarespace Site? Start With This SEO Checklist
If you’ve been thinking you just need more traffic to your website, this might be the mindset shift you didn’t know you needed. Because more traffic only works if your website is actually set up to be found. In this post, I’m breaking down a simple, no-fluff Squarespace SEO checklist so you can start showing up on Google, building trust, and turning your website into something that actually works for your business.
5 Website Design Lessons That Actually Help Your Site Convert (Part 2)
Your website doesn’t need more design—it needs more clarity. These 5 design lessons will show you how small, strategic changes can lead to better conversions and better clients.
8 Squarespace Website Mistakes That Are Costing You Clients (And How to Fix Them)
Your website might look good, but that doesn’t mean it’s working. Here are 8 common Squarespace mistakes that could be costing you clients, and how to fix them.
Why Squarespace?
Are you considering using Squarespace for your small business? Then this is the perfect post for you. Join me to discover the benefits behind Squarespace and why I can work for your business needs.
Have We Met?I’m Katie—
The website designer for female service providers who love their business but hate their website.
I help female service providers by designing Squarespace websites that book clients and look amazing doing it.
It’s called The Signature Site.
It’s built to give you an affordable, polished website that helps you show up confidently, charge what your work is worth, and feel like the legit business owner you are.
Check Out The Signature Site
The only website design service built for where you are, made to get you where you want to be.
I do one thing, and I do it really, really well. The Signature Site is built exclusively for female service providers looking for an affordable, high-quality website that moves their business forward.elf.
